What is a dynamic QR code?
The dynamic QR code stores a redirectable URL. That connects the end-users to target data, instead of storing the target data directly. You need not create a new QR code each time you want to change the encoded content. The newly created dynamic QR code can be edited anytime. This saves a lot of effort and time. Any changes in the campaign can be taken care of as quickly as possible.
What are the stored QR codes?
As the name suggests, the information is stored directly in a stored QR code. The QR code graphic itself consists of the target data. Hence the codes are larger or more complex if the data to be stored is more. Hence, the stored data in the QR code can not be changed. One limitation of stored QR codes is that if you need to add or update the data, it means making a new QR code.
What are the advantages of dynamic QR codes?
The foremost advantage of dynamic QR codes is that the encoded data can be edited anytime you want. And there is no need to reprint the QR code. The campaigns can be managed efficiently and save a lot of time and cost.
A dynamic QR code will help you monitor the scanning activity. The analytics such as the location of the scan, the number of scans. And the type of device through which the code is scanned are accessible. You’ll know about your target audience and planning a strategy to increase your conversions would be easier.
Compared to a static QR code which appears to be a lot denser as it directly stores the target content. A dynamic QR code is clean and small as it stores just a short URL for the target content. The end result QR code is cleaner and smaller in appearance and it also increases the odds of scanning.
How to create Dynamic QR codes?
To create a dynamic QR code you will need an online QR code generator. Once you have chosen your QR code generator. You will either be asked at the beginning. Or at the end to select the type of QR code you want. Then select “Website URL” from the categories available. Then you need to add the link to your target page. You wish to go on once the QR code is scanned. The next step is naming your QR code.
A dynamic QR code will help you monitor the scanning activity, the analytics such as the location of the scan, the number of scans.
The next part is designing your QR code. You want your QR code to be attractive and appealing to your target audience. A customized QR code attracts more scans than a normal black and white one. Make sure you design the code in a subtle way. You can either choose a custom logo or a custom background.
Once the code is customized, it is ready to download. You can now promote it as per your recommendations. The analytics and other important statistics can also be tracked once it is downloaded. Marketers can hugely benefit from generating a Dynamic QR code and using it in their campaigns.